Fitness Trackers Enhance Corporate Wellness Programs

Fitness Trackers Enhance Corporate Wellness Programs

Recent studies show that 9% of US adults own a fitness tracker. Since the first wearable device was created the industry has progressed tremendously. With increased capabilities and quality, they are sure to be on the wrist of most individuals in the very near future. This attributes to why corporate wellness programs are increasingly incorporating these devices into their wellness programs. ABI Research reports that 13 million wearable devices will be integrated into corporate wellness programs over the next 5 years. Have you considered incorporating fitness trackers into your workplace wellness program? Consider the following seven ways that wearable tech can enhance your wellness program to keep your employees happy and healthy.

7 Ways Fitness Trackers are Enhancing Corporate Wellness Programs

Keep Data Private

When it comes to storing and handling personal data about your employees’ health and wellness, there are several legislations that need to be strictly adhered to, such as the Health Insurance Portability and Accountability Act (HIPAA). Using fitness trackers to monitor and track your employees’ health statistics and activity data automatically provides conformance to these regulations, as data is securely stored and protected in the cloud, rather than offline on paper or on your company servers. Employees themselves can select which pieces of information they would like to share with you, so that they are fully aware and comfortable of the data that is being passed on.

Increase Engagement in Community Challenges

A bonus of fitness trackers is that it allows users to form teams and work together towards a common goal. Analyzed user data from Fitbit reported that users with one or more friends are 27% more active. The figure suggests that incorporating fitness trackers into your corporate wellness program is likely to increase employee engagement; employees will be more motivated to use their devices if their colleagues are doing so too. This definitely boosts morale in the office. Alan Kohl, founder of TotalWellness, says “Employees can send out messages to motivate each other towards the common goal of improving their health, which not only results in an improvement in employee well-being, but greater productivity and a better work environment where team members feel supported.”

Bring the Fun Factor into Keeping Healthy

two male coworkers laughing

Photo Credit: Jacob Bøtter

These days many people don’t sustain their interest in keeping fit as they lack motivation. Fitness trackers bring the fun factor back into keeping healthy – they provide a simple and enjoyable way for employees to track their routine and work towards their health and fitness goals. Fitness wearables also help employees to track changes in their health, monitor progress and share their accomplishments. This can lead to the “halo effect”, as described by Jennifer Benz, CEO of Benz Communications: ‘Wellness programs can often…give employees a better sense of their health, which is something you may not be able to measure, but will be able to see and hear among people in your organization.’

Easier to Track Progress and Recognize Achievers

Previously, it was a pretty complicated ordeal if the HR team wanted to organize a wellness event – it required paperwork, pedometers, notes, and a huge amount of time and energy. Additionally, there would be a load of boring and endless paperwork that listed employees’ exercise and activity for the past month. However, using the data monitoring with fun fitness challenge apps, like Matchup, will make this process simple and organized. Using an easy-to-use and fun platform will keep both your wellness administrator and employees happy.

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Pre-Defined Metrics to Track Progress

The data that fitness trackers collect are often pre-defined and use standardized metrics, so employers don’t need to spend time trying to determine these themselves. Jennifer Benz, continues to advise, “There’s already a lot of great baseline data out there, so you don’t have to figure out precisely where your organization is to figure out how to measure improvements…Most successful organizations find a couple of metrics to track that are key to their overall business environment.” There has been large successes with tracking step data daily. You can use these insights to keep your team moving everyday for a healthier life.

Link Fitness Data to Business Goals

As data from the wellness program is collated and can be easily aggregated, leaders can link grouped, anonymous data to metrics that measure business goals. Liz Boehm from Vocera says, “By combining these data sets, senior management can see how (or if) wellness program engagement helps the company achieve…lower employee turnover rates or achieve other business goals. These insights can help keep senior executives bullish on the company’s wellness and fitness programs.”

Create a Company Culture of Wellness

man running splash in water

Fitness trackers help get fit, alright. But they are also a great fashion accessory. Imagine a company full of employees wearing fitness trackers – it can translate into advocating a company culture of corporate wellness – leading to healthier, happier and more motivated employees. Achieving fitness goals together can boost morale, culture and self-esteem. 

Have you or would you be interested in incorporating fitness trackers into your corporate wellness program?

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