Factors for ROI Success from Corporate Wellness Programs

Factors for ROI Success from Corporate Wellness Programs

There are lots of way to boost employee happiness through corporate wellness programs (including these perks). But how can such initiatives translate to a healthier company?

According to a recent article in the Harvard Business Review, new data has shown that such programs are not just a “nice to have” perks; they can offer hard and fast benefits for your bottom line.

Take one study cited by HBR:

“Doctors Richard Milani and Carl Lavie demonstrated that point by studying, at a single employer, a random sample of 185 workers and their spouses. The participants were not heart patients, but they received cardiac rehabilitation and exercise training from an expert team. Of those classified as high risk when the study started (according to body fat, blood pressure, anxiety, and other measures), 57% were converted to low-risk status by the end of the six-month program.

Furthermore, medical claim costs had declined by $1,421 per participant, compared with those from the previous year. A control group showed no such improvements. The bottom line: Every dollar invested in the intervention yielded $6 in health care savings.”

Those are some staggering numbers that have been echoed across different industries, the HBR article continues. What successful programs share, the author says, is a few common these for success. Let’s take a look at some of the highlights.

Factors for ROI Success

1. Leadership.

From the C-suite down, ensure everyone at your company is committed to improving employee’s lives for the better — it will encourage all employees to take part in programs. There needs to be a wellness team lead, as well, who can offer peer-to-peer direction and support for the programs.

Another pillar of success related to leadership: communication. Share wins and best practices, and continue to find new ways to reach out to employees who have not yet taken the corporate wellness plunge.

2. Alignment with Business Goals.

business goals factors for roi success

Think about what your team needs (say, less stress), and then organization programs with these end goals in mind. Across this category, businesses report favoring positive incentives over deterrents, such as higher health insurance premiums for smokers.

3. Scope, Relevance and Quality.

Programs should think about what employees need — and how to get there. Make sure programs are fun! Many of our clients tell us here at Stridekick how team challenges have served as a kick-start to their wellness journey because the process was so enjoyable.

4. Accessibility.

Ensure programs are accessible to all through on-site integrations, such as available healthy snacks at work, or access to a building gym.

5. External Partnerships.

The HBR authors recommend leaning on an existing wellness vendor to operate programs: You’ll benefit from the third party’s infrastructure, knowledge and leadership — the first step toward a thriving workplace.

Want to explore your group wellness options? Learn more about Stridekick’s group formats here.

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